Frequently Asked Questions

Model & Structure

  • AlphaPRO is a commercial insurance brokerage built exclusively for nonprofit organizations.

    Like other insurance brokerages, AlphaPRO helps clients secure coverage, access insurance carriers, manage renewals, and navigate claims. The fundamental difference is ownership: AlphaPRO clients are equity owners and share in 50% of the brokerage’s annual net profits.

  • The insurance brokerage process is largely the same. The economics are different.

    With AlphaPRO, clients receive the insurance brokerage services they expect while also participating as owners in the financial success of the brokerage.

    Same Process. Better Outcome.

  • AlphaPRO distributes 50% of its annual net profits to its nonprofit client-owners.

    That profit participation comes through the ownership structure of AlphaPRO and is in addition to the insurance brokerage services and organizational support clients receive.

  • No. There is no capital investment required to become an AlphaPRO client-owner.

  • No. Client ownership is economic participation, not a management responsibility.

  • Not necessarily. Moving to AlphaPRO does not inherently require changing your policies, carriers, coverage, or insurance program.

    If your existing insurance program is working, AlphaPRO can assume the existing program structure—including carriers, coverage, and policy terms—while introducing the ownership and profit participation unique to the AlphaPRO model.

Ownership, Risk & Practicalities

  • No. AlphaPRO is not an investment and becoming a client-owner does not require a capital contribution.

  • AlphaPRO is jointly owned by Unitas Brokerage and its nonprofit client base.

    Client ownership is designed to provide economic participation without management responsibility. Your organization benefits as an owner without taking on the responsibility of operating an insurance brokerage.

  • AlphaPRO also provides another economic benefit: the opportunity for a departing client to participate in the value of its insurance account when that account is sold to another broker.

    That gives the nonprofit an opportunity to realize value from a brokerage asset its insurance business helped create.

  • AlphaPRO distributes 50% of its annual net profits to its nonprofit client-owners.

    Profit distributions provide an additional economic benefit from an insurance expense your organization would otherwise incur without that participation.