Frequently Asked Questions

Model & Structure

  • A participatory insurance model for nonprofits is a brokerage structure that allows participating organizations to share in the economic value generated behind their insurance program. Instead of treating insurance only as a recurring expense, the model creates an opportunity for nonprofits to benefit from the economics tied to the coverage they already purchase.

  • AlphaPRO keeps the insurance process familiar while changing how the financial upside is structured. In a traditional model, the broker keeps the commission and related value generated through the insurance program. AlphaPRO clients participate in the brokerage and therefore are eligible to share in the economic and related value they create via their purchase.

  • Participation happens through AlphaPRO’s equity structure. Participating nonprofits hold an ownership interest in AlphaPRO and share in brokerage profits through that ownership structure. The exact amount depends on the economics of the program, but the principle is simple: a participating nonprofit is now a partner in the brokerage as well as a client.

  • No. AlphaPRO is not a captive insurance structure. A captive includes capital requirements and assumption of risk. AlphaPRO keeps the insurance process familiar and does not require nonprofits to take on underwriting or economic exposure in order to participate in the value generated by their insurance program.

  • No. AlphaPRO does not add operational or administrative risk or burden to the nonprofit. The goal is to create a more aligned financial structure around insurance.

  • Not necessarily. AlphaPRO is designed to work around the existing insurance process rather than disrupt it. Policies, carriers, coverage structures, and day-to-day workflows can remain familiar, while the financial model behind the brokerage relationship becomes more aligned.

Ownership, Risk & Practicalities

  • No. AlphaPRO is not an investment. The nonprofit will spend the same dollar with or without AlphaPRO. However, only AlphaPRO creates the opportunity for a portion of that dollar to come back through an end-of-year distribution.

  • AlphaPRO is a 50/50 joint venture with Unitas Brokerage owning 50% and the client base owning the other 50%.  The client base portion is silent and does not have a voice in operating the brokerage. It is not our intent to convert all of our clients into insurance professionals on top of their day job.  Each client is issued one membership Unit. Every year, half of AlphaPRO’s profits are allocated to the client base and distributed to each client on a prorata basis based on their level of revenue generation. 

  • An AlphaPRO client may elect to leave AlphaPRO at any point in time.  There are no time commitments.  If a client wants to leave, we will work with them to sell their account to another broker.  The proceeds would be split 50/50 between Unitas and the client.  The ability for the nonprofit to monetize their account is another benefit enjoyed only by AlphaPRO clients.

  • Profits are recognized in the usual fashion: gross revenue less expenses. AlphaPRO’s lean and focused operating model yields an industry leading profit margin. Each client’s distribution is prorated based on the revenue their account contributes relative to AlphaPRO’s total gross revenue.